Why Are Squier Guitars Cheap? Discover the Factors That Cut Costs

Ever been wondered “why are Squier guitars cheap compared to their Fender counterparts?”. This article aims to shed light on the factors that contribute to the lower price of Squier guitars without compromising much on quality. It will guide you through a comprehensive understanding of materials, manufacturing processes, and branding strategies that explain this phenomenon.

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Materials Used

The first thing you need to understand is that the materials used in Squier guitars are generally less expensive. Let’s look at a step-by-step breakdown:

  • Wood Types: Instead of using premium woods like alder or ash, Squier often utilizes less expensive alternatives like basswood or agathis.
  • Hardware: The tuning machines, bridges, and other hardware are usually made of more affordable materials.

Manufacturing Process

Another reason why Squier guitars are more affordable is the manufacturing process. Here are the key points:

  • Location: Squier guitars are often manufactured in countries where labor costs are lower.
  • Automation: The use of automated processes helps in reducing the overall production cost.

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Branding and Marketing

Branding plays a significant role in determining the price of a guitar. Squier is positioned as a budget-friendly option, which allows them to target a different segment of the market.


While Squier guitars are less expensive, there are some trade-offs in terms of build quality, playability, and tone. However, these guitars still offer excellent value for the price.

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Why Are Squier Guitars Cheap?: Conclusion

Understanding why Squier guitars are cheap involves looking at various factors like materials, manufacturing, and branding. They offer a budget-friendly alternative without compromising significantly on quality.